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  • Publisher ‏ : ‎ Baltika Press (March 28, 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 205 pages
  • ISBN-10 ‏ : ‎ 1733794875
  • ISBN-13 ‏ : ‎ 978-1733794879
  • Item Weight ‏ : ‎ 9.5 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.52 x 8.5 inches

In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.

In Part 1 , you’ll learn the hard skills crucial to a marketing career, like:
organic search (SEO)
paid advertising (PPC)
social media marketing
reporting & analytics
branding & copywriting email marketing

In Part 2 , you’ll read about the soft skills essential to business, like:
writing emails
invoicing & sales getting an entry level position
working as a marketing freelancer
starting your marketing agency
how to work remotely

Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer.

About The Authors

Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine , the New York Times , Arkansas Business , the Washington Post , and more. They regularly speak at industry conferences and conduct corporate & academic training seminars.

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