- ASIN : B07D6WSKMK
- Publisher : CyberEdge Information Services; 2nd edition (May 20, 2018)
- Publication date : May 20, 2018
- Language : English
- File size : 2787 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 189 pages
- Lending : Enabled
There are more than a million nonprofit organizations in the United States and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals.
Addressed to the MarCom manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. It provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective. It also explains how to use System Marketing™, to create a successful marketing and communications program.
This book is the guide that nonprofit marketers have needed for years. This second edition adds new information on marketing automation and crisis communications management. It concludes with a glossary, and additional resources for the nonprofit marketing team.
The First Edition of Ben Delaney’s Nonprofit Marketing Handbook was won the prestigious Platinum Award in the International MarCom Awards, and received all five star reviews on Amazon and from Readers’ Favorites.